How do scrappy businesses scale content across the sales funnel? By mapping video directly to buyer intent.

Product marketing managers (PMMs), like Jeff Rezabek from our latest episode of the Business Video Playbook, align customer needs with product features and position messaging to drive business growth.

And there’s no better way to scale that success than with video.

Watch to gain a framework for meeting buyers throughout the sales funnel with strategic video repurposing at every stage, and discover why your customers' voices are a goldmine.

Short on time? Start here.

00:00 Introducing Jeff Rezabek, Director of Product Marketing
1:32 What Is Product Marketing?
3:32 How Video Empowers Go-To-Market Strategies
6:00 Video Use Cases for Sales Enablement
8:26 Onboarding Customers & Encouraging Feature Adoption
9:26 Customer Interviews as Win-Win Opportunities
10:59 The PMM’s Role in Video Production
11:38 Aligning Cross-Functional Teams Around Core Messaging
13:00 AI Video for Product Marketers: Quality vs Slop
13:52: Videos for Every Stage of the Buyer’s Journey
15:06 Quick Tips for Improving Video Engagement
15:52 Thanks for Watching!

Get top-level insights: Download the Overview PDF. Check the FAQ for quick wins or grab the Transcript to explore the information goldmine.