Future-Proofing Videos for GTM, Sales, and Product with Jeff Rezabek

5 videos(19:30) •Tuesday, December 2, 2025

Playlist Downloads

1-Overview-Episode9-BVP.pdf (PDF, 380 KB) 2-FAQ-Episode9-BVP.pdf (PDF, 185 KB) 3-Transcript-Episode9-BVP.pdf (PDF, 148 KB)

Your customers' voices are a goldmine for product messaging. Product marketing managers (PMMs), like Jeff Rezabek, align customer needs with product features and position messaging to drive business growth. Gain Rezabek’s framework for scaling video with strategic video repurposing at every stage.

Episode 9: Future-Proofing Videos for GTM, Sales, and Product with Jeff Rezabek

How do scrappy businesses scale content across the sales funnel? By mapping video directly to buyer intent. Product marketing managers (PMMs), like Jeff Rezabek from our latest episode of the Business Video Playbook, align customer needs with product features and position messaging to drive busi...

Short 1: Aligning t he Messaging with Your ICP

When your messaging aligns, your ideal customer uses your words to describe their problems. If it’s not landing, customer interviews reveal new use cases, search terms, and more natural language your market actually uses. Great messaging isn’t invented: it’s discovered. Watch the full interview t...

Short 2: How to Make Customer Interviews Win-Win

A single 30-minute customer interview can fuel weeks of product marketing content. However, customers are busy, and maintaining a strong relationship is crucial. The key is approaching interviews as win-win opportunities, such as brand-to-brand exposure, content sharing, or helping them articulat...

Short 3: Best Videos for a Full Funnel Strategy

Your customer videos are a goldmine for your sales funnel. Map videos to every stage of the buyer’s journey to guide prospects from discovery to purchase. Learn how to optimize your traffic with an intentional funnel strategy at every stage. Watch for a breakdown of the best-performing video ideas.

Short 4: 3 Tips for More Engaging Product Videos

What story are you trying to tell? Create effective product videos with storytelling, contrast, and pacing. Know the pain point you’re solving, keep it short, use varied voices or visuals to create contrast, and let silence emphasize what matters. Small creative choices make all the difference.