How can video help tourism, hospitality, and event businesses attract visitors and drive bookings? We asked Tim O’Malley, founder of Ateema Media, to share his insights and experiences. His company helps destinations and businesses get found, chosen, and visited by the people who matter most: tourists, locals, hotel teams, and event planners. O’Malley explains how authentic video storytelling and digital tools transform visitor engagement.

From social media to interactive video maps, Ateema Media’s approach focuses on understanding audience mindsets, leveraging multichannel campaigns, and creating authentic content that resonates. O’Malley shares why letting creators tell stories naturally, as opposed to branded ads, builds credibility, increases engagement, and sometimes even goes viral.

Short on time? Start here.

0:00 Introduction
0:25 What Ateema Media Does for Tourism and Hospitality
1:00 Targeting Visitors vs. Locals: Different Mindsets and Tactics
2:01 Pre-Arrival Marketing Strategies
2:51 In-Hotel Engagement and Interactive Video Maps
3:23 Programmatic Geofencing
4:09 Video as the Key to Conversion
5:39 Viral Social Media Hits and Lessons Learned
7:20 Why Video Resonates with Audiences
9:35 Authentic vs. Branded Content
12:21 Thanks for Watching!

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