Video’s Role in Corporate L&D Strategy with Tobi Flowers

5 videos(21:17) •Monday, November 17, 2025

Playlist Downloads

1-Overview-Episode8-BVP.pdf (PDF, 542 KB) 2-FAQ-Episode8-BVP.pdf (PDF, 247 KB) 3-Transcript-Episode8-BVP.pdf (PDF, 148 KB)

Learning that sticks. For L&D teams, this is the critical challenge. Learn how Tobi Flowers, CEO of TraCorp LMS, creates training that drives measurable business impact. You’ll gain three L&D strategies for effective content and learn how global companies scale brand consistency.

Video’s Role in Corporate L&D Strategy with Tobi Flowers

Learning that sticks. For L&D teams, this is the critical challenge. In episode eight of the Business Video Playbook, we talk with Tobi Flowers, CEO of award-winning TraCorp LMS. Flowers helps global companies build effective learning programs, integrating with SproutVideo for a seamless ...

Short 1: Using Video vs. Traditional eLearning

70–80% of people choose video over reading text documents or slides. Make complex tasks easier to learn and revisit with short, focused, and story-driven messages. Skill adoption naturally follows when training is designed for learners. Watch the full video for actionable strategies.

Short 2: Spend on Content, Not Platforms

Want better training outcomes? Spend your budget on content, not platform features. The platform doesn’t train your employees, and off-the-shelf libraries rarely deliver the impact or behavior change you need. Custom, job-specific training content is where real results and ROI happen.

Short 3: Using Video for Franchise Brand Consistency

Video is one of the most effective ways for franchise and multi-location businesses to maintain brand consistency. When profitability depends on delivering a consistent experience everywhere, video makes it easy to train teams to follow established standards. It also strengthens internal communic...

Short 4: Video Fosters Lifelong Learning

Video has helped turn all of us into lifelong learners, and organizations can use that to their advantage. By embracing video-based learning, companies can foster a culture that supports growth, development, and a culture of continuous curiosity. Most employees want to learn and progress; video c...